Crafting Exceptional Wine Experiences
Welcome to Pale Ruby Wine Consultancy, your partner in the world of wines. We specialise in creating memorable experiences through three core services: designing bespoke wine menus and pairings for hospitality venues, organising wine tasting events, and elevating wine brands through expert communications and PR.
Our Story
Pale Ruby was founded by Ipek Leni Candan. A wine professional with over 12 years’ experience as a senior PR and communications consultant in London, Leni seeks to unravel the story behind each bottle of wine, shining a spotlight on the artisans who craft them. Born and raised in Turkey’s Aegean wine region, she first discovered the transformative power of wine through her love of food and fine dining.
Leni has studied WSET Level 3 in Wines at the WSET School London and completed an intensive winemaking course at Plumpton College, achieving a distinction in both. With a passion for curating memorable experiences that unite people, she brings a unique perspective to the world of wine. In her spare time, Leni is a WSET Diploma student and aspiring winemaker.
Our Services
Tailored Wine Menus and Pairings
Elevate your guests' dining experience with our curated wine lists and expert pairings tailored specifically for restaurants, bars, and hospitality venues. At Pale Ruby, we understand that a well-crafted wine menu or pairing can transform a meal into an unforgettable journey. Whether you're refreshing an existing menu or starting anew, we meticulously select wines that complement your culinary offering and tell your brand's unique story.
Corporate and Private Wine Tasting Events
Foster team bonding and client relationships with our exclusive corporate wine tasting events. Impress your guests on birthdays and special occasions, and at private parties and weddings. From intimate gatherings to large-scale functions, our events are designed to entertain, educate, and leave a lasting impression. We will guide your guests through a handpicked selection of wines to ensure a seamless and engaging experience that enhances your brand image and wine knowledge.
Communications and PR for Wine Brands
Stand out in the competitive wine industry with our strategic communications and PR services. Whether you're a boutique winery or an established brand, effective storytelling and targeted outreach are crucial for success. At Pale Ruby, we specialise in crafting compelling narratives, managing media relations, and implementing impactful campaigns that resonate with your audience and amplify your brand visibility.
Discover how we can elevate your wine experience, enhance your business, and amplify your brand's story. Get in touch to find out more and discuss how we can work together.
